Failed Damage Control
Friday, September 9th, 2005Why is it when certain larger corporations receive bad publicity that is based on factual evidence (for example, insufficient product testing or withheld information), they immediately launch new advertising campaigns that appeal to emotion?
The people who would pay closest attention to details and evidence are high Cs (DISC) and theoreticals (Passions, Values), who want to know and apply the truth.
Emotion-based marketing has the opposite of the intended effect for such an audience, bringing top-of-the-mind awareness to a company that has “done wrong.”
Why remind (and repulse) your intended clients?
