Behavioral Selling Skills

Most sales professionals know their product and the selling process. Where they don’t have the advantage is fully understanding the people – what motivates, drives, and influences individual customers to sign on the dotted line. Sales competencies are important but how a salesperson applies them largely determines their effectiveness. The ability to understand and adapt their behavior and communication to that of a customer is a key differentiator between an average and a great salesperson.

Developing an Unfair Advantage!

This program gives participants an in-depth understanding of their personal selling style, both the strengths and limitations. Studies have validated that “people buy from people they like” and participants learn a proven and easy-to-apply behavioral identification method that helps them to instantly connect with customers, form stronger relationships, and close more sales. They will distinguish behaviors that help and hinder them in the sales process, as well as specific approaches that frustrate customers and have them buy elsewhere.

Key Skills Learned Are

  • Determining their style and where it helps and hinders successful selling
  • Quickly reading the customer’s buying style
  • Understanding the “style match” and likelihood of a successful interaction

  • Adapting their approach based on the customer’s key needs

  • Turning around their most challenging customer

People are the Key

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