DataDome Blog

Just a quick post to announce that we have changed the dates for the February session of our Advanced DISC Certification workshop.

The February dates have changed from the 19th & 20th to the 21st & 22nd. We apologize for any inconvenience this may have caused. The January dates remain the same.

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It’s that gift-giving time of year again, and a great time to use the insights provided by DISC to help you choose the perfect books as gifts for the people on your list. Show your appreciation and support with a book that can help a co-worker or employee to improve in key areas to communicate better and raise their team’s productivity. Give your spouse the knowledge and tools to improve their performance and reduce their stress by giving a book that directly addresses specific areas targeted for improvement.

We at Data Dome have organized a selection of practical, targeted books and grouped them according to the specific skills and behaviors they were written to address. We have a section for development-oriented books as well as an entire selection just for addressing sales skills and behaviors.

To find just the right book for your friend, spouse, co-worker, employee, or even yourself, just visit the Data Dome Bookstore. We’ve organized an extensive list of recommended readings based on the many varieties of report results that are provided by our best assessment tools. You will find books on Coaching and Development – both for Personal Development and Team Development, as well as a book list for Sales Skills and Knowledge. Simply go to either page and look for the link to the section that fits the diagnosis or area of improvement that is the best match for the area the recipient wants to improve. For example, in the Sales section we have recommendations for First Meetings/First Impressions, Overcoming Objections, Prospecting/ Pre-Qualifying, Closing and much more. Or venture into the Development section where you’ll find links to recommendations for topics as diverse as Low Assertiveness, High Self-Control, Dislike for Structure, or Sparking Creativity – in fact, our book recommendations cover the spectrum of Working, Relating, Thinking and Decision-Making.

All transactions are made through our associate account with Amazon so your buying experience and delivery options are safe, secure and reliable.

These books and our assessment tools are a valuable resource for coaching and mentoring, as well as for personal development. We at Data Dome wish you and yours a safe, happy, and healthy holiday season and a New Year filled with growth and improved productivity and communication.

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A recent DISC question from a reader arrived via our Ask the Expert form:

** I know 2 very different managers with exactly the same red score of about 45/100. One is angry and impatient yet lacks ambition, motivation and drive. The other one is highly driven but cool, v. hard to anger. So my question is, based on the fact that DISC has an algorithm, can we infer a high “drive” / motivation score for someone with a medium red score who just doesn’t get angry ? **

Art’s answer:
I want to first take this opportunity to discuss the format of this question before exploring an answer:

We often get questions like this, which are unfortunately vague regarding some of the details needed to provide a precise answer. The reader may not be aware if they have only been exposed to one version of DISC that there are in fact many publishers of DISC assessments – and not all of them present information the same way. This question refers to a specific red score of 45/100, but does not specify which DISC system they are using, nor which DISC category is represented by the color red. Although the some DISC publishers use the colors red, green, blue and yellow they don’t all use that palette – some use brown, red, blue and yellow, and some DISC consultants impose their own color branding on the DISC categories. Thus red may represent I in one company’s assessment report, but it represents D in another. Likewise, some DISC reporting algorithms only able to generate a dozen or so reports based on variations of the behavioral scores of an individual while other DISC systems can assign an individual to one of literally hundreds of report variations. For more information on some of the differences in DISC systems I recommend our article Good DISC vs. Bad DISC.

When submitting a question through our Ask the Expert form it will help if you can provide the following information along with your question:

• The name of the DISC publisher who produced your assessment
• The DISC distributor or consulting company who administered the assessment
• If you are asking about a specific profile please provide the complete score in all four areas as well as Natural and Adapted scores if provided.

Following these guidelines will make it possible to provide more accurate answers to your queries.

Now, on to the answer…
Regardless of the vagueness of the question that was submitted, there is a point that can be made based on information inferred from the narrative provided by the asker:

In the description of the two managers there are a couple of words used that give clues to information that was left out of the question – the words are “angry” describing the first manager and “highly driven” describing the second one. Although there isn’t really enough information here to know for certain, on the surface it appears that both managers have a strong D, but they are expressing that D in different ways.

If you are using a DISC publisher that can only provide a few possible reporting variations, you are going to get an over-generalized report. It will be stretched over too wide a variety of DISC combinations. For instance, there is a big difference between a very high D with a low C – someone with the force of a runaway train with no tracks (or rules) to guide that force – and a very high D with a high C – a far more controlled individual who is deliberate and less likely to show anger, etc.). Likewise, a very high D with a low S is far less patient and much quicker to anger than a high D with a high S who tends to suppress anger (until it comes to an explosive head). So, a DISC interpretation with fewer report variations is not going to give you as detailed an analysis as one whose algorithms produce many report variations, in fact the fewer the reports a system provides the higher likelihood of inaccurate results.

The other factor that is important to consider when two people share similar scores in one or more areas, but exhibit divergent behaviors, is what I call “Awareness & Attitude”. Is the high D aware of how they come across, and what is their attitude towards adjusting or adapting? Emotional intelligence profiles among other approaches address this factor, and it is very important in analyzing how we apply ourselves behaviorally. For example, consider the difference between a high D that wants everyone to change for them (a “my way or the highway” person) vs. a high D that realizes how counterproductive their high D can be in a team setting, and is willing to adapt/adjust to other styles to be more collaborative and less dictatorial.

A DISC report in itself reveals behavioral tendencies, not necessarily how one is applying those tendencies. And the more intense their tendencies are, the more important it is to understand their “Awareness and Attitude”.

What’s your question?

Data Dome’s resident expert is our founder, Art Schoeck. A member of TTI’s prestigious International Faculty, Art often receives questions through our Ask the Expert form. We try to answer questions here on this blog that are representative of common questions regarding DISC and other assessment tools.

Do you have a question about DISC? If so please submit it via the Ask the Expert form. Although it may not be possible to answer every question individually, we use the “Ask the Expert” category of this blog to answer the DISC-related questions most important to our readers.

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A reader from the healthcare arena recently used our Ask the Expert form to ask:

** What does it mean if you have a Naturally high S, but your Adapted S is significantly lower? **

Art’s answer:

If you are seeing a DISC report with a Natural S that is high and an Adapted S that is much lower then you are actually seeing one of the most common behavioral adjustments in corporate America today. In the DISC spectrum the S reflects our preferences for different paces. When the S factor drops to a strong degree, it typically means the pace you’re encountering is greatly increased, that the variety of the work you are doing has increased (juggling lots of assignments at one time), or possibly your priorities are changing rapidly.

A person with a high Natural S likes to know what to expect – they are more comfortable knowing what’s going to happen well in advance. But if you are responding to the environment with a low Adapted S then it sounds like you might not be able to predict what you’ll be working on from one moment to the next, or have so many things on your plate, you may not be getting the closure you like. I often recommend those making this adjustment either get a bigger staff or do their best to prioritize their projects and takes some things off their plate. This isn’t always easy, particularly in today’s job climate where so many people are being asked to shoulder larger burdens and compensate for the missing productivity of people who have been let go, but not replaced, due to economic constraints. However, forcing someone to sustain an Adapted style that is drastically different from their Natural style can cause severe stress and loss of morale, especially if the person in question is pushed into this state frequently and for long periods of time. Frustration and resentment can increase in these situations.

It is also important to remember that the issue isn’t as much the direction of change, as it is the magnitude of change and the amount of time spent in the Adapted state. We often see executives with lower Natural S scores, who become frustrated and restless if they find themselves in a situation that causes them to have a higher Adapted S. Often an executive in this situation will make a move and quit the position as soon as they are able to because boredom is generally the least tolerable adapted state.

What’s your question?

Data Dome’s resident expert is our founder, Art Schoeck. A member of TTI’s prestigious International Faculty, Art often receives questions through our Ask the Expert form. We try to answer questions here on this blog that are representative of common questions regarding DISC and other assessment tools.

Do you have a question about DISC? If so please submit it via the Ask the Expert form. Although it may not be possible to answer every question individually, we use the “Ask the Expert” category of this blog to answer the DISC-related questions most important to our readers.

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In his upcoming book on DISC practice, The World According to DISC, Arthur G. Schoeck, founder and CEO of Data Dome, Inc., offers answers to the question, “Are all DISC tools created equal?”

All DISC behavioral assessments and related tools have their roots in the work of Dr. William Moulton Marston and therefore share a common foundation. Most DISC systems in use today are provided by a handful of companies, DISC publishers, whose businesses cultivate certified DISC experts who then resell the assessment tools to corporations for use in consultative work on various people problems faced by organizations. Despite the shared origin and similarities of business models it is an uneven field in regards to quality of assessments and reports as well as training and certification of practitioners. In short, although all DISC shares common roots and principles, no, not all DISC is created equal.

The Basics
To understand what makes some tools better than others, let’s review some basics. DISC is based on four behavioral factors: Dominance, Influence, Steadiness and Compliance. A person may score high or low in each of these four areas. The high scores tend to get the most attention, but good DISC practice recognizes that an intense low score is just as indicative of behavioral traits as is an equally intense high score.

Understanding Intensity and Precision
What DISC tools measure the intensity of each of the four behaviors and then correlate the results with a corresponding report. Some DISC systems provide for more gradations in the intensity in each category, some provide a larger number of report variations – and the range of this number of reports is surprisingly broad: some DISC publishers provide tools capable of generating as few as 12 reports, while one offers tools that match behaviors to hundreds of possible profile reports.

Even Great Tools Need Skillful Operators
People typically exhibit greater intensity in one of the four DISC areas, however it is a mistake to ignore the measures in the other three categories. It is also a mistake to oversimplify the process: Using a refined DISC system with hundreds of report variations still requires the facilitator to be skilled in properly debriefing and interviewing the participant to assure accuracy in the information provided. Even a good DISC system will yield mediocre results if the DISC practitioner is simply taking the report at face value without verifying accuracy with the participant.

Simplification and Vagueness
There are incentives for DISC publishers to pursue systems that involve a smaller number of different reports. Less variations to manage means training is easier, but simplification brings vagueness. Using a tool that can only categorize to a dozen or so reports encourages vagueness similar to a newspaper horoscope – it may provide answers that on the surface seem satisfactory, but in the end don’t hold up well in terms of providing practical, actionable insights.

Establishing Context for Better Results
DISC training to be effective must stress objectivity in its application. In many cases simply identifying the DISC profile of a given subject is not enough; measuring and understanding the behavioral context that predicts success for a given role or application is also needed. Too often a manager’s personal biases (or a consultant’s) will color the decision and favor either behavioral attributes which are similar to their own, or conform to some (false) idealized profile, which may have little to do with the actual behavioral patterns needed to succeed in a specific job.

Going Natural, or the Importance of Adapted Behavior
Natural behavior can be thought of as an individual’s default style, whereas Adapted behavior is the behavior they exhibit in response to the environment or workplace. Some DISC publishers offer reports that merge this information into a single approximate diagram. Others ignore the difference altogether and simply present a single graph, yet large shifts between a person’s Natural and Adapted behavior styles can indicate stresses, energy drain and anxiety caused by something in the work situation. Since the Natural style typically changes little over time and the Adapted style is very responsive to situational changes these are often important clues to diagnosing problems and recommending solutions. Bad DISC systems offer broad brush reports that appear less complex because merged data means fewer diagrams, but these fail to provide effective actionable data.

For the full Good DISC vs. Bad DISC article and a list of questions you should ask before selecting a DISC provider, visit
http://datadome.com/res_wp_gooddiscbaddisc.php

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(but not necessarily easy to manage them)

As discussed in our previous articles, “Sales Hiring Mistakes” and “Sales: What Makes a Great Salesperson (for You)?“, businesses that can sell well tend to do well – so it is not surprising that there is a lot of interest in making the sales process more predictable. Yet try as they might, salespeople and sales managers are often puzzled as to why some deals seem to go like clockwork while others feel like endless uphill struggles. They blame the market, they blame the people, they look to the 80/20 rule and see that 20% of the people bring in 80% of the profit, but can’t determine how to reliably duplicate the effective ones.

Communication is often the cause at the root of sales successes and failures. The fact is it is generally easier to sell to someone who shares the same communication preferences, that has a similar behavioral style, as you do. Comfortable communication is an important factor in establishing the trust and credibility needed to create a sale. By default we all tend to approach sales communication from the old golden rule “treat others as you would like to be treated,” however that old expression overlooks the idea that “others” may not want to be treated, in behavior or communication, in the way that makes you yourself feel the most comfortable.

DISC opens the door for us to understand that the behaviors or communication modes that feel natural to one person may cause stress to another. With this insight we can amend the golden rule to say “treat others as they wish to be treated” and use this idea to build a better foundation for sales success. Teaching salespeople to recognize their own behavioral styles and those of the clients they interact with gives them the opportunity to adapt to a mode of communication better suited to the client’s need. As the salesperson’s skill in recognizing and adapting to the styles of others increases so will their ability to build trust and credibility in relationships that were previously difficult and puzzling. Although the salesperson’s natural behavioral style will remain their same they will learn when and how to adapt for better results.

Recognizing that people have different natural behavioral styles also helps us understand a mistake that is unfortunately quite commonly made by businesses: they take their best performing salesperson and promote him or her to sales manager. Consider that the track record of the person in question indicates that the behaviors demanded to be a top sales performer are well-aligned with their natural behavioral style. Does a sales manager perform the same behaviors? What would indicate that the roles are interchangeable? As an analogy would a pro football team promote someone to quarterback because they were a great receiver? Not likely – the skills, the reflexes, the behaviors wouldn’t fit.

Let’s examine a scenario from a DISC perspective to further illustrate the point. At Company X the top performing sales people tend to be people skilled at keeping people happy and emotionally vested while driving for quick decisions and buy-in that keep the process moving forward rather than slipping into stasis. Meanwhile the successful sales manager at Company X must assert authority and accountability to the team, following a strictly defined process to assure fairness in hiring, firing, and compensation systems while also tracking the endlessly detailed expense reimbursement process. In the language of DISC that successful sales person is exhibiting high I (Influence) and high D (Dominance) behaviors while the sales manager’s role requires a low I and a high C (Compliance) – essentially opposite attributes. An individual might be able to adjust temporarily to fit the requirements, but quickly the stress and energy drain of maintaining that adjustment so strongly away from the individual’s natural behavioral preferences will cause the situation to either erode or explode. Reverting to natural behaviors the ex-salesperson now manager in question starts to try to make the salespeople she is responsible for as happy as she liked to make the customers she used to interact with, she grows restless handling the details and uncomfortable enforcing the policy and procedures because her C isn’t naturally high. Simply put, the former star receiver ends up being a lousy quarterback through no fault of her own.

At Data Dome we specialize in using the science of DISC behavioral analysis to unlock the keys to better performance, improved team dynamics and creating the best fits for your organization to thrive. Contact us to find out more about training and tools that can improve sales performance while helping you understand the success criteria for different roles in your organization.

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Keeping your top performers, those key employees that really help keep your organization moving, is an item that is always near the top of any executive’s priority list. Yet the workplace is always subject to change and sometimes yesterday’s motivated MVP can become today’s flight risk.

Shifting circumstances in the work environment can force changes in the default DISC behaviors of your people. This can lead the employee to experience one or more of these four states:

1) Frustration – the individual feels thwarted by the change, unable to act in a preferred manner or feeling that the opportunity to be successful has been sabotaged.

2) Elevated energy expenditure – the shift in the work environment has pushed the individual to adapt away from her natural DISC behavioral style to a new profile of behavior, this requires energy to sustain and can be draining if required for an extended duration.

3) Stress – change brings uncertainty, disruption of the status quo, this can provoke a stressed emotional state that can be expressed in multiple ways such as anger, fear, agitation, impatience, withdrawal, etc.

4) Boredom – change can shift an individual into a state of weariness and restlessness due to lack of interest.

Of the four, the last one, boredom, is the one to watch. It may sound relatively innocuous – certainly stress gets more attention than boredom due to the linkage of stress and health issues – however, it is boredom that is in fact the least tolerable state of the four. It can be a greater indicator that an employee is about to quit or otherwise change their situation than the other three change reactions mentioned above.

Consider for a moment, how well do you personally tolerate boredom? How would you react if confronted on a daily basis with lengthy periods of tedium? Most dynamic leaders squirm at the mere thought of enduring a boring meeting, let alone an extended work session. Many leaders, although not all, have a high score in the D column of a DISC profile indicating a behavioral bias towards action. They feel boredom is a harbinger of wasted time, inefficiency and a lack of productivity and they will do anything to personally avoid it. When boredom seems inescapable the individual will take action to shift the situation, that action is all too often announced with the phrase “I quit!”

Every day talented individuals quit tasks, projects, teams, and, yes, even their jobs because of boredom. The turnover and loss of knowledge and experience is incredibly costly for organizations and much of it could be avoided with timely intervention. But how do you know when someone is bored? It is easy for you to know when you, yourself, are bored, but it isn’t always easy to outwardly observe when someone else is bored. This is an area where DISC profiles can be a valuable tool not just during the hiring process, but in the ongoing development and retention of your staff. Using DISC assessments as part of a routine employee development process allows DISC styles to be tracked over time. When anomalous shifts in behavior profiles occur they will be recognized and may provide the critical insight needed to rescue an employee who is sliding down the funnel of boredom toward the door marked exit.

In the DISC vocabulary S stands for steadiness – If in our tracking we see a strong increase in an individual’s score in the S column it is often an indicator of entrenched boredom. They may shift from a low S dynamic style to a non-demonstrative high S style indicating that the individual may not have enough to do, or may require more variety of tasks. The individual may have grown in skills and is no longer sufficiently challenged by the current activity or they may have been moved into a role that runs contrary to their behavioral profile. For example take the DISC style of a high D person who is used to driving activity in pioneering ways and putting them in a role where they have large amounts of tedious “busy work” and no options to change things or delegate the activity – we’ll see the unchanging grind lead to boredom that is expressed as an elevation in the S column. It is in this state when they feel boredom is inescapable within the situation that they start directing energy toward getting out of the situation.

Without regularly administering DISC behavioral assessments, the bored amongst your key personnel can remain a hidden, yet “at risk”, population in the work force. I’ve compared my observations from teaching in management and leadership development classes, with those of other faculty in management programs; we concur that boredom is a prime motivation for a large number of the participants enrolled in such courses. We estimate that 45 – 60% of those paying for additional education around their current working situation are doing so because they are bored in their current position and are intending to use the educational opportunity to change their current situation. Doing whatever it takes to make a change.

In summary, to keep your top performers keep them interested. To keep them interested recognize when they’re bored. DISC assessments, if used properly, can provide the objective data to help you identify when your best employee is about to yawn their way out the door.

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Art Schoeck was recently asked the following question via our Ask the Expert form:

** What do you mean by the Me-Me Conflict? Could you flesh that out a little? **

Art’s answer:

There are certain DISC behavioral styles that pose a “Me-Me” conflict, meaning there exists internal incompatibilities between behaviors. The Me-Me conflicts occur when an individual displays behaviors that are at odds with each other, that interfere with intended outcomes or reframe the behavioral dynamics due to the combination of conflicting behaviors.

To illustrate this idea let’s examine some scenarios:

An individual who wants to like people (DISC profile = high I) and looks at others with warmth and emotion, yet has high standards with which she judges things, data, and… people (DISC style = core C). So she wants to be liked and wants to like others, but she holds others to high standards, which may relegate her associates to those with high standards for instance she may date only those who pass her strict checklist of criteria. Here we see the Me-Me conflict in the competition of the core C behavior with the drive of the high I behavior. However, as in the dating example mentioned, the result might not be one behavior preventing the other, but both behaviors combining, hence the C-driven checklist criteria applied to the I-driven dating.

An individual may have a sense or urgency to get immediate results (DISC style = core D) while at the same time desire perfection (DISC profile = high C), which takes time to achieve. They constantly have internal conflict of rushing to complete, which can increase the likelihood of infractions or errors, vs slowing the pace down adequately to perform in an error-free compliant manner. The high D wants results and action now, which is in conflict with the high C behavior of making sure things are done in adherence to the standard of perfection.

One more example, although there are many more Me-Me conflict variations, can be seen with people who look at things, data, and products in an emotional way, yet look at people logically and analytically. The may buy things based on their emotions, yet look at others with skepticism and a “prove it to me” attitude. Changing situational dynamics can reframe the conflict.

Sometimes people are confused by the mention of Me-Me conflicts in part due to the explanation that accompanies the DISC Success Insights Wheel in some reports. The wheel will sometimes have the word “Cross” on it along with arrows pointing to spots on the wheel (see this post for a deeper look at the Success Insights Wheel) this can indicate the potential presence of a Me-Me conflict, because we are seeing three of the four DISC factors above the line with the individual’s core (or most prominent) DISC factor and the factor that is directly across from it on the wheel constituting two of those three factors that are above the line. The confusion can come from the use of the word “opposite” which in the Success Insights Wheel’s explanation is meant to refer to the style which is on the opposite side of the wheel, however this is not actually an opposite of the DISC style: D and S are across from each other on the wheel, as are I and C, but these are not opposite behaviors. The opposite behavior of a high D is not a high S, it is a low D. Likewise the opposite of a high I is a low I, etc. There can be some similarities between a low D and a high S but the behavioral basis is different.

What’s your question?

Data Dome’s resident expert is our founder, Art Schoeck. A member of TTI’s prestigious International Faculty, Art often receives questions through our Ask the Expert form. We try to answer questions here on this blog that are representative of common questions regarding DISC and other assessment tools.

Do you have a question about DISC? If so please submit it via the Ask the Expert form. Although it may not be possible to answer every question individually, we use the “Ask the Expert” category of this blog to answer the DISC-related questions most important to our readers.

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