DataDome Blog

There’s nothing like a summer garage sale to clear the clutter and pocket a little cash before the back to school season is in full swing. What kind of insight can we glean when we look at preparations for this common activity through the lens of DISC behaviors?

It’s no surprise with her high D DISC profile that Dianne has driven her family toward a big goal to accomplish this weekend: empty out the garage and the basement – it’s garage sale time! She’s got the whole family mobilized and she’s already thinking about the new sofa she’s going to buy with all the proceeds.

Her husband Stan, the high S, is a bit conflicted, he agrees it should be a family project, but he likes the comfort of the old sofa. In fact he’s been dragging his feet all week as Dianne has been pushing her agenda. Every item she wants to get rid of he feels nostalgic about, but since his wife and his kids all want to do this he doesn’t want to make waves.

A DISC assessment of Dianne and Stan’s daughter, Catherine, would definitely reveal her high C DISC style. She’s almost as excited about the garage sale as her mom – she always been agitated by her brother’s chaos and clutter and sees the sale as her big chance to restore order. She’s been diligently preparing an inventory list and price tags, and is giving instructions to her brother on how to properly record each sale so there is no confusion about procedure.

Ian, Catherine’s brother, has a high I DISC behavioral style, and he’s also been looking forward to the garage sale. He’s told all of his friends to come over, that it is going to be the best garage sale ever, and he is looking forward to seeing all the neighbors on Saturday – he’s certain it will be just like a big block party.

So how will the big sale go? Will high D Dianne drive the sales or drive her family crazy? Will high S Stan, surrender his favorite sweater to the cause or will he sneak it back off the table and into the drawer where he’s always kept it? Will high C Catherine’s site plan for optimal layout of the driveway be adhered too? Will she arrange the old bicycles by size, color, or number of gears? Will high I Ian’s gregarious nature help keep the buyer’s entertained, or will he disappear when his friends decide to go to the mall? What about rain? Find out more in our next installment of World According to DISC, where the behavior is predictable, but the plot lines are full of surprises….

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DISC profiles are incredibly useful tools to aid in the understanding of people’s behaviors, but it is not uncommon for characteristics in some of the DISC categories to be confused. Even those who work frequently with DISC assessments will occasionally confuse High S behavior for High C and vice-versa. S stands for Steadiness and C for Compliance, but it might be helpful to think of these terms in the context of Pace and Procedures: The S indicates how you respond to the pace of the environment, while the C indicates how you respond to rules and procedures set by others. The High S sees rapid change as disruptive and therefore reacts with resistance, the High Chas a high regard for policy and procedure and is dismayed, even outraged at times, by perceived disregard for proper or logical steps in a process.

To illustrate this idea let’s examine the birth of one magazine and the reaction of another. When the Consumers Union Reports first appeared in 1936 with the mission of providing “information and counsel on . . . goods and services” and to “maintain laboratories . . . to supervise and conduct research and tests” they ended up causing a bit of a stir: An article in the Reader’s Digest came out quite strongly against the fledgling organization. In an article entitled “Guinea Pigs, Left March!” by Stanley High, Reader’s Digest attacks Consumer Reports science-based approach to testing and recommending products based on the test results, claiming “They are out to discredit, if not to destroy, the system.” Good Housekeeping went so far as to accuse Consumer Reports of extending the Great Depression. Relations between the magazines were not helped by the fact that Consumer Reports dismissed Good Housekeeping’s Seal of Approval as a “fraud.”

Vindication and acceptance of Consumer Report’s once-heretical approach came through consistent adherence to scientific testing and verifiable data. In 1953, it reported that smokers were exposed to as much nicotine when they puffed a filter-tipped cigarette as they were when they lit up an unfiltered Lucky Strike. The U.S. Surgeon General’s advisory committee cited the magazine’s research in its landmark report warning of the dangers of smoking in 1964. Consumer Reports’ toy testing helped pave the way for the 1969 Child Protection & Toy Safety Act, which passed a year after the magazine tested a group of electric toys and found a quarter of them hazardous. These and many other examples helped prove the case for the magazine’s data-centric approach.

Consumer Reports approach from the start has been grounded in a deep-set respect for scientific process and adherence to policies designed to avoid the potential taint of unfair influence that might derive from accepting payment from a motivated manufacturer. This is exemplar of the High C behavioral style. On the other hand, the depression-era staff of Reader’s Digest and other magazines such as Good Housekeeping saw this new paradigm as threatening to the status-quo of the advertiser relationship, which funded their magazines, and their own role in that relationship among magazines, advertisers and consumers. The sudden emergence of a new approach and business model that Consumer Reports represented was threatening to the established norm and without adequate time to adjust, the magazine exhibited a similar behavior as a High S individual might when faced with an environment that is changing faster than one can comfortably adjust to.

To summarize:
The High C‘s want the data and will act on it.
The High S‘s want things the way they’ve always been and will defend the status-quo, even sometimes when there is proof available of viable (and sometimes superior) alternative.

The DISC behavior of the High C Consumer Reports is to value the process for it’s analytical rigor and to hold it’s independent procedure as sacrosanct to it’s mission. Reader’s Digest representing the High S DISC style, reacted negatively to the sudden shift in the environment of the magazine industry and the disruption of the relationship norms it was comfortable with. Hopefully this example helps clarify the difference between a High C and a High S – While people aren’t magazines, applying the insights of DISC behavioral profiles can help you and your team avoid the kind of conflicts associated with clashing communication habits expressed by differing DISC behavioral styles.

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Last week the entertainment industry was surprised by the announcement that Ellen DeGeneres was leaving American Idol after being part of just one season on the highly popular show. So what’s behind this move? Well if we look at it from the vantage point of the World According to DISC it becomes clear that we are seeing some classic High I behavior:

DeGeneres was quoted in Variety as saying, “I also realized this season that while I love discovering, supporting, and nurturing young talent, it was hard for me to judge people and sometimes hurt their feelings.” This is a common sentiment for those whose DISC assessment reveals a high measure in the Influence (or simply, “I“) category. High I‘s tend to avoid social rejection – they don’t like to make people feel uncomfortable nor do they like to feel socially uncomfortable themselves. Some of the negative attitudes and harshness associated with the show’s critiques would cause stress for someone with an I-oriented DISC profile as Ellen appears to display.

In the same article Ellen DeGeneres is also quoted on how she left things with the show’s producers, “I told them I wouldn’t leave them in a bind and that I would hold off on doing anything until they were able to figure out where they wanted to take the panel next.” Again this fits right into familiar High I territory – there is a strong impulse for the High DISC style to avoid being seen as “the bad guy,” they would prefer to part on good terms and do what they can to ensure that they will continue to be well thought of even in a situation such as quitting.

It is not hard to glance at our DISC adjective chart to see words under the “I” column that are commonly associated with Ellen, such as: gregarious, pleaser, warm, enthusiastic and magnetic. However, much as we would love to have Ellen DeGeneres visit Data Dome and take one of our DISC assessments, these World According To DISC observations made here are based solely on her general media presence and some of her quotes in the entertainment press.

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Last post we discussed how behavioral style analysis is an instinctive part of parenting – at least the observational skill, if not the vocabulary and structure. In the discussion we mentioned that the parent’s own behavior profile can indicate a tendency to “side” with one child over another if that child’s communication preferences are driven by a similar behavior style as the parent’s style. It is important to realize that behaviors are not necessarily inherited. Just because Mom is a High D, doesn’t mean that her kids will share that behavioral emphasis.

A parent’s style might match one child, but not another. On the one hand this similarity might make for a strong bond of empathy with the one child, but on the other hand could lead to behavior-based communication problems with the other. Stress will induce different communication issues among people with differing DISC profiles, regardless of whether the relationship is between parent and child, siblings, or among co-workers.

What if the parent’s DISC behavior differs from all the children? Imagine a High C father with a High D daughter and one son who is a high S and another who is a high I. The father values credibility, procedures and attention to detail, the daughter is bold and authoritative, one son is gregarious and demonstrative, the other is passive, but resistant to change. So what happens when each of these kids breaks their curfew? The father is irate because of the disobedience and disrespect for established rules, He’s perhaps overly critical of the excuses: well not in the daughter’s case because as a High D she offers no excuses – simply states what her objectives in staying out late were and has difficulty understanding why they are an issue. The High I son stayed out late to curry favor with his friends, he’s extremely apologetic and willing to make amends with his father, because that’s who he is in front of right now, but he is likely to bend to the peer pressure again should the occasion arise. The High S son on the other hand probably only stayed out past curfew because of some unusual stress or necessity – it’s not in his nature to break routine – his father’s frustration is only compounding an already distressed state.

Of course this is a hypothetical scenario, but the point is that for all of us, behavioral patterns can lead to very different perspectives on a given situation. Parents that are aware of this can provide guidance that is aligned with the child’s behavior instead of carrying an expectation based on the parent’s own DISC profile. By recognizing the daughter’s competitiveness and boldness, the one son’s political behavior, and the other’s tendency to be non-demonstrative, he will be on the path to attaining the insight to temper his initial over-critical response with one adapted to each child’s individual DISC style.

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