World According to DISC: iPad Edition
Friday, April 16th, 2010Well after a lot of hype and anticipation the iPad a.k.a. the “game changer” hit the market and love it or loathe it, Steve Jobs’ new vision for how we interact with computers is making its mark on our culture. Apps are already appearing in abundance and legions of users are taking the plunge with the new device, including our old friends the High D, High I, High S and High C…
The High D was the first in town to get the iPad, but he didn’t wait in line – that’s what assistants are for, right? He wanted THE BEST model, but when his assistant called from the store to ask which configuration to buy he lost patience and just barked at the assistant to “get the job done and get back to work”. First app loaded: Dragon Dictation.
The High I was shopping at the mall the day the iPads came out, but she didn’t know it ahead of time. She just got there and saw a big line outside the store and struck up a conversation with some of the folks in the line. Before long she knew half the line by first name and was having such a good time she ended up at the counter before she realized it – and she just HAD TO show it to her co-workers so she bought it on impulse. Then spent the rest of the day touring the office so all her friends could see it. First app loaded: Facebook.
The High S is just getting comfortable with his desktop and is worried that the office IT department is going to switch him to a laptop, which would mean taking away the desktop computer. He wouldn’t say no of course because he wouldn’t want to upset the technician, but he has no idea how he would be able to get any work done on the new machine, and where would he put his sticky notes? When a friend showed him an iPad he was upset to see him touch the screen – you’re not supposed to touch computer screens, right? First app loaded: N/A, still using Lotus Notes.
The High C pre-ordered her iPad. She read up on the lines that formed when the iPhone was released and used the data to plan a meticulous schedule for an efficient pick-up the day her iPad arrived. She was originally going to pass on the iPad because a line-by-line comparison of specs with several tablet computers and netbooks revealed missing features. In the end her spread-sheet analysis of increased productivity due to the extended battery life won her over to make the purchase. First app loaded: Project Planner.
DISC behavior is seldom this polarized around a single behavioral style, but we hope you found this to be an amusing and informative speculation. Part of the remarkable value of DISC is that understanding a person’s profile can help anticipate behaviors even when someone is shopping for Apple’s hot new gadget!
