DataDome Blog

Here at Data Dome we talk a lot about behavioral styles and how DISC can be used to measure both natural and adapted behaviors, but it is important to remember that behaviors alone are only part of the story. Examining values and motivators are essential for understanding an employee and for creating harmonious and productive work environments. One of the original thinkers in the area of values and motivators was the German philosopher and psychologist, Eduard Spranger.

In his book, Types of Men (1914), Spranger put forth his major contribution to personality theory; what he called value attitudes:

• The Theoretical whose dominant interest is the discovery of truth
• The Economic who is interested in what is useful
• The Aesthetic whose highest value is form and harmony
• The Social whose highest value is love of people
• The Political whose interest is primarily in power
• The Religious whose highest value is unity

Later, TTI founder, Bill Bonnstetter, changed the names of three of Spranger’s six attitudes:

• Economic became Utilitarian
• Political became Individualistic
• Religious became Traditional

These updated names are now a familiar part of the tools we use today.

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We are pleased to announce the return of the Data Dome Development Bookstore – a selection of suggested readings targeted to specific development and self-improvement goals.

Got a friend with low energy? We can suggest a book for that!

Is your sibling too assertive? The right reading may be just the ticket!

Are you trying to find the perfect gift for someone low on optimism, high on the need to be liked, or maybe lacking in self-reliance? Wouldn’t you like to know the books a good coach would recommend for each of these situations?

And don’t forget about your own New Year’s resolutions… Some smart reading could put you on a productive path to reaching your goals!

We have recommendations in forty targeted categories of development: Learn the right books to help tackle the “too highs” and the “too lows”.

For books for everything from building assertiveness to learning patience, visit Recommended Reading for Coaching and Personal Development and give the gift that shows you care.

And don’t forget the sales pros on your list! Visit Reading for Sales Professionals and browse our recommendations for strategic and behavioral development made specifically with the salesperson in mind.