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Posts Tagged ‘utilitarianism’

Merry Motivators – Holiday Shopping Edition

Monday, December 13th, 2010

While most of our posts here are focused on DISC profiles, DISC alone doesn’t give a complete picture. DISC tells us HOW a person will behave, but values and motivators are essential to understanding WHY they behave they way they do.

In the spirit of our World According to DISC series, let’s take a look at the spectrum of motivators and how they might influence holiday gift giving choices:

The high Theoretical values truth and knowledge, don’t be surprised if their kids find a junior science lab under the tree this year. Got a high Theoretical on your shopping list this year? Delight her with a statuette of Thoth, the Ibis-headed Egyptian god of knowledge or maybe the complete Oxford English Dictionary.

High Utilitarian/Economic people value money and time, things that are useful and practical. Be certain that they will be shopping for the best possible deal and the most efficient use of time. The high Utilitarian grandmother is giving all her grandchildren savings bonds this year getting the bulk of her holiday shopping done in one step. Are you shopping for a high Utilitarian? Consider getting him a membership to Costco or maybe just a nice thermos to carry coffee since he would never waste money at a place like Starbucks.

If you’re a high Aesthetic you are focused on form and harmony, beauty and inner vision. You might not know what you’ll be getting, but you can be sure that the gift from the high Aesthetic will be the most beautifully wrapped one in the bunch. If you’re looking for a great idea for a high Aesthetic consider a trip to the Metropolitan Museum of Art, or sign her up for a class in Feng Shui.

I’m sure you won’t be surprised to learn that the high Social values people. Altruism, empathy and generosity are important to them. It wouldn’t be out of character for a high Social to make a charitable donation in your name. Want to make a high Social happy this season? Lend him a hand when he volunteers at the local soup kitchen’s holiday meal.

High Individualistic/Political types value power and often view others as a means to an end. The high Individualistic/Political might give his boss a new set of golf clubs and a lot of hints about being available for his next power foursome. Want to make a high Individualistic/Political happy? Give her a copy of Machiavelli’s “The Prince”.

Last, but not least we come to the high Traditional/Regulatory who values unity, order and structure. They are likely to be very fixed in their beliefs. Your high Traditional cousin will be going to midnight mass and after will fill his kids’ Christmas stockings with chocolates and candy canes just like he had when he was a kid. If you’re shopping for a high Traditional consider getting her a keepsake ornament for her tree, or, if appropriate for her religion, a finely printed and beautifully bound bible.

As we often do when discussing DISC profiles, we are here in these examples simplifying the motivational profiles to isolate on a single value category. In reality multiple values will be a factor and the lack of motivator in a specific category can also be highly indicative of a person’s priorities.

We hope this post gave you a little insight into the spectrum of values and motivators and maybe an idea or two as you finish up your holiday shopping.

Wishing you and yours a safe and happy holiday season!

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